I have been recently working on a skeet shooting project at uni. The aim being to make this sport attractive to women 40-50 years old. It is also related to the London 2012 Olympics and how there are certain sports that are not as well known as others, one of them being skeet. I have found it quite challenging from the start simply because on getting the sport at random, I had to look up to find out what it actually was. Firstly having looked on the urban dictionary at the word skeet (which I really shouldn't have done) this completely confused me. I thought the tutor was havin a larrrf! I then realised, however, that it was actually a sport, that is a bit like clay pigeon shooting.
I have been working on this for the past few months now and shall be handing it in next week. In terms of the strategy for my target audience I decided on making the sport seem attractive in a social way, whether it be with their friends, family or even boyfriend or partner. I further narrowed this down to target socialising between friends as opposed to family. I came up with a few different ideas, one of them being a Ladies Day. Here is a poster I did for promoting a ladies shooting day. A man is sat with his dog and his gun. He can't go shooting though because it's ladies days, hence 'sorry chaps it's ladies day'.
No comments:
Post a Comment