Quote

"Imperfection is beauty; madness is genius.
And it’s better to be absolutely ridiculous than absolutely boring"

Marilyn Monroe

Old Spice Commercial

This Old Spice commercial immediately caught my eye when I saw this on the tv. Funny, direct, snappy and straight to the point you know exactly what the actor Isiah Mustafa is telling you. You do want to try out this Old Spice shower gel or at least get your man to try it out! Not only aimed at men, this advert is also aimed at women who are the ones to win over with most advertising nowadays.

Created by Craig Allen and Eric Kallman from Wieder & Kennedy, it is certainly one of the best adverts I've seen in a long time. In terms of capturing attention it certainly captured mine because of the sheer hilarity! Have a look at the Wieder and Kennedy site "http://www.wk.com/">

Inspiration on Tumblr

I recenly created a Tumblr account for inspiration and seeing design that other people like and comment about. I think it's important to be able to look at other design work, not only for inspiration but also to be able to form your own opinions about things. So far so good.....I definitely think it's inspiring me! Check it out

"http://rebeccaroche.tumblr.com"

Orbit Tower 2012 Designed by Kapoor

The AcrelorMittal Orbit tower, designed by Turner prize winning artist Anish Kapoor has beeen chosen as the monument to mark the Olympic Games that come to London in two years time - 2012. It will reach an astonishing 115m tall. To put this into perspective if you have ever seen the Statue of Liberty in New York, well it will be 22metres taller than that!

The design, said to cost around £19.1 million, will offer the visitors and general public panoramic views of the city of London. Borris Johnson, London Mayer, is very excited about the prospect of the sculpture in the city not only during the games but also after them aswell.

"Long after the games are over, our aim is to have a stunning spectacle in east London that will be recognised around the world" said Mr. Johnson.

Lets hope that the same doesn't happen to this sculpture that did to the 'B of the Bang' in Manchester, which was created for the Commonwealth Games that were held in 2002 there. Unfortunately the sculpture had to be removed as it became a danger to the public in severe weather conditions! Not good.

Speedo Brand

The brand Speedo is the global market leader in swimwear, distributing in over 170 countries around the world. It was first established in 1914 by Alexander MacRae, who set up his own underwear manufacture business in Australia. With the heightening beach culture there, MacRae saw the opportunity to expand his business within the beachwear area and include swimwear in his range of products. It was not until 1928 when the name we recognise today, ‘Speedo’, came to light after the introduction of the classic ‘Racerback’ costume. ‘Speed on in your Speedos’ was the slogan inspired by the latest costume development, which allowed you to swim faster because of a better fit, meaning a decrease in the water resistance.

The recently groundbreaking development of the Speedo LZR Racer in 2008 saw the world’s fastest swimsuit. Statistics of the performance of swimmers wearing the latest design in the Beijing Olympics 2008 show that 94% of all gold medals and 89% of all the swimming medals were won by athletes wearing the Speedo LZR Racer. (Speedo Pentland (2009) - Home - Our Brands - Speedo [online] (2009)).

One of the latest products to be launched is Speedo’s Shapeline - a revolutionary swimsuit made to fit a variety of female body shapes and boost confidence by providing something that fits perfectly. From a study of 5,400 women they found that 95% of them fell into one of three categories in terms of body shape: bottom hourglass, hourglass and top hourglass. A spokesman for Speedo said: 'It's the nearest thing to made-to-measure swimsuits.' (Mail Online (2nd March 2010) Mail Online - Making a splash, the swimming costumes that suit all shapes (2010)).



Speedo successfully communicates the brand values to it’s target audience through clear concise and clean presentation via their online website. With good communication of the values, the audience has a better understanding of the brand. Through the sponsorship of world class swimmers like Michael Phelps, Speedo globally raises its profile with its performance costumes like the LZR Racer, which again is a strength.


In terms of future strategies, Speedo should certainly continue in their extensive research and development of new and innovative designs for products suited to performance as well as more for fashion such as the new ‘Shapeline’ product recently launched. By doing this they will continue to be the best and remain at the top of the market.