Eco Refill is the name of the scheme, which combines 'reducing and recycling'. By returning your packaging once you have finished with it, Terracyle will transform the packs into 'fun and affordable eco-friendly products such as notebooks, bags and umbrellas!' It is the first Terracycle scheme of it's kind in Britain, so get involved!
Although I don't usually drink coffee, I think the scheme is a great idea because it not only reduces the amount of packaging, but it saves another wasted pack that would ultimately get thrown in the bin. Consumers are given the option of being able to send it back and for every pack that is returned, they'll donate 2p to a charity of your choice.
I couldn't help but notice the advertisement come on at least twice during one of the many breaks that takes place during the X Factor. I thought that it was quite witty seeing customers running out of the shops with handfuls of coffee beans, as if they literally had just reduced the packaging by not even having any. But it did make very clear that they were not in any way being wasteful and were really in tune and aware of the current environmental issues that are becoming increasingly important in this day and age.
Here is the advert, have a look and see for yourself.... What do you think??....
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