Despite the fact that the campaign was for Women's Aid, I think these kind of posters maybe forget that men can also be victims. Perhaps shock posters of men in the same style could been a good eye opener to show this because it is not really spoken of. Maybe women who are violent towards there partner could then seek help from the campaign too. I do think that with this kind of subject, where people find it difficult to talk about, shock advertising is one of the best ways to help to get people to open up and seek the help that they need. The use of celebrities definitely captures your attention because of the familiar face. You want to find out what has happened? Why have they got bruises? A split lip? The fact that it captures your attention in such a way certainly raises your awareness and you find that you do remember so the message works well.
I remember seeing these adverts. I think it is particularly eye catching and shocking to see images of domestic violence when the face is that of a celebrity's- one that you recognise and are used to seeing. I think you are right when you say they are very female orientated when we all know that statistics show that a lot of men are affected by domestic violence. I also think its perhaps a bit sad that we now have to use images of celebrities who have been hurt as images of normal, or anonymous people simply aren't shocking enough to us anymore. Interesting topic! x
ReplyDeletewww.ali-bitnsblogs.blogspot.com
There are so many adverts that use celebrities to reach out to people and either entice them to buy products or simply to get a message across and shock like this advert. Even on the tv things like the Sainsbury's adverts you associate with Jamie Oliver because he has been apart of their advertising campaigns
ReplyDelete