The new Guinness Advert

After a recent visit to Dublin for a friends birthday in September, I found a secret love that I never in a million years thought I would have.....Guinness. I felt that I could not travel all the way to Dublin and not even try the drink that is famously associated with Ireland today. So I did! I had a half pint for my first ever one and at first found it rather bitter. After mastering the technique of 'drinking through the head of the beer' I actually came to enjoy the flavour. There's something about the taste that reminds me of like 'Weetabix' but a little bit overdone.

Whilst in Dublin we went on the open top bus, in the rain I might add - not the best of ideas, and were informed that infact the porter style of the Guinness stout originated in the early eighteenth century in London! This distinctive burnt flavour derives from the use of roasted barley and the thick creamy head is the result of the beer being mixed with nitrogen when being poured. After seeing the new advert for drink, I thought that the sheer brilliance of it deserved a blogpost. It's pretty extravagant lasting almost a minute and a half, with the slogan 'Bring It To Life' meaning the world. When you the watch you will understand what I mean... take a look!



As you can see all the men in the advert are bringing the world to life, firstly by setting off a rocket, which forms so much cloud it starts raining. I love the part where they start to pull the grass across the rocky mountains, covering the surface again bringing life to it. There's one point where you can see a tiny ladybird on some of the grass.....it just looks so realsitic. They also manage to heave a forest off the ground, which is phenomenal! All in all, an advert that is longer than the average in length but extra special. Definitely worth a minute and a half of your time I reckon. I will leave you with this photo taken when I visited Dublin.....ahhh lovely.