A Bag that Dissolves in Water?!?

Each month, the latest issue of Creative Review adorns the shelves in our University of Leeds Union Shop just waiting to be picked up by the budding design students. Situated alongside the famous £2.99 meal deals...which are an absolute bargain if you ask me, I mean, the sandwiches alone are £2.75, so you would be a fool not to go for the deal...you cannot miss it.

Anyway, I have recently started purchasing Creative Review each month alongside my Cheese Ploughmans sandwich, salt and vinegar crisps and bottle of coke, which I buy on a regular basis- definitely £8 or 9 pounds well spent I'd say. Not only can I enjoy the mouth watering pickles and delicious tasty cheese, I can also be inspired by the work and achievements of designers and artists today as I read my copy of Creative Review sitting on The Terrace. In a nutshell, it keeps you informed about what's going on in the design world with it's fresh and innovative articles and reviews. However, next months issue brings with it a slight image change that concerns its packaging....and I for one look forward to picking it up and testing it for myself!

I stumbled across this article on the Creative Review website about the November issue. Usually the book isn't contained in any sort of packaging but next month's edition is an exception to the case. Included within the review is a free colour guide from Heidelberg, Germany, so the packaging keeps the two together. Below is a picture of the issue and packaging in question.



The design of packaging has become increasingly more recyclable since the problem of global warming came about. It is essential in this day and age to produce such packaging, which is aesthetically pleasing - drawing the audience in to want to buy the product - and also considers factors that support a 'greener' future. The 3 R's - reduce, reuse and recycle are essential keywords to think about when designing any product and it's packaging.

The packaging that Creative Review has designed for this issue, I feel is a definite winner! Not only is the packaging recyclable... it can be dissolved in water! It may take a little longer for the printed area to break down but give it a few more minutes and you should see it eventually biodegrade. Personally, I cannot wait to try it out. And if that doesn't impress you then how about this.....apparently you can drink the remains once it has finished dissolving, but I guarantee it won't taste as good as a Ploughmans.