Five Ways to Use Nasal Spray

I found this example of five ways to use a nasal spray in the book ‘Open Here – The Art of Instructional Design’ by Paul Mijksenaar and Piet Westendorp. Each example is basically telling the audience the same information but through five dialects of graphic language.

I think that with this kind of pictogram colour does not add to the understanding of how to use the nasal spray. So perhaps with the last set of infographics the colours are not really needed. I don’t think that the colour makes the images easier to understand in any way. I think that the use of the black and white colours in the first four examples is better because they are simple and do not confuse the audience by adding unnecessary colour.

The use of the arrows to show the direction of movement, particularly in the first two examples shows how to use the nasal spray without the need for text to reinforce the image.
It is interesting to be able to look at various infographics, which are all quite different in their design but which have the same purpose like showing how to use nasal spray. There is not just one way of explaining a particular instruction or command, so there is a lot of room to explore different creative styles.