The 1964 Olympic Games in Tokyo brought about fine examples of graphic design work, which communicated to an international audience clearly and effectively through the design of pictograms. The team of designers for Tokyo 1964 were led by Japanese designer Katsumi Masaru.
I have uploaded the design of the pictograms for both the sports events and some of the services. I think consistency is clear with the use of the abstract and systematical geometric images. When you look closely, you can see that different shapes have been arranged together to form each image. I also like the way that the designers have used the colours black and white because it keeps the design simple. It is easy to identify what each pictogram represents and colour probably would have over complicated the design.
At this time, the Japanese government wanted to prove to the rest of the world that they could become apart of the international community that had excluded it’s country because of it’s role in World War Two.
By communicating to the entire world and being the first to show design consistency in the Olympic Games, Japan overcame language barriers between different nations, which I think will have certainly helped them to integrate into the international community.
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