Laser IT Box for A4 Paper

On this box are 4 pictograms, which each represent a different type of printer that the paper is suitable for printing with. In terms of the design of the pictograms the use of hue remains the same throughout. Black on the white background with the black box shape outlining the image keeps the design simple, so as not to complicate the design for the viewer. Also the use of other colours would be unnecessary in creating more of an understanding for the audience. Also the size and orientation of the pictograms has remained the same for all 4 designs, again for simplicity.

In terms of the shape, each of the designs is unique to the printer that it is representing. So for the laser printer, a lightening bolt is used and for a photocopier, the letter C is used on a sheet of paper. The inclusion of text along with the pictogram I feel is needed because I would not have known by simply looking at the images what they actually stood for. The text is clear and identifiable, with a simple modern sans serif typeface being used. Again, this stands out because of the bold black colour that the text is in.

The 4 pictograms stand out on the side of the box of A4 paper, which is a good thing. People can see straight away when they pick up or just look at the box whether the paper is suitable for their needs. They have been conveniently placed in order to make life easier for its target audience of paper buyers, particularly those who are going to use the paper in a variety of different printers.