Tuesday 26 October 2010

City Guide: Maps of Paris & Florence

Acute Graphics Ltd created this map of Paris for RyanAir and as you can see, the design is simple and very clear to understand.

I think that in terms of the information provided on the map, there is a sufficient amount for the audience to comprehend where the major sites of attraction are within the city. The inclusion of the River Siene enables the audience to establish whether they want to be north or south of the river, which is a good starting point for them. The small scale at the bottom left showing the distance of 400 metres is also useful to the audience because being a tourist it is likely that the audience might be walking. This can help you to judge whether or not you are able to walk and so makes life easier for the audience.

By simply including major road names that the main tourist attractions are on, this keeps the information to a minimum. By naming all the roads that are on the map would certainly over complicate the design and contain too much information that the audience would not necessarily need to gain any further understanding of the map.

The images representing famous sites such as the Eiffel Tower add realism to the map, with their shapes corresponding to the real life versions. There also seems to be some sort of key with numbers contained in circles next to all of the sites. I think that the colours will be representing different types of sites such as places for recreation or for interest or maybe museums. I’m sure that in context this would make more sense, as Acute Graphics have created this for RyanAir. So perhaps RyanAir will have provided the information about the specific numbers and colours wherever they had placed this map, such as in a leaflet or information booklet on a plane.



I have also included another map Acute Graphics created for RyanAir but this time the map is of Florence in Italy. The same design style has been produced for this map just like the map of Paris for RyanAir. By maintaining consistency within their designs for the same company this shows professionalism from Acute Graphics and the RyanAir customers will also be able to see this.

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