Having a browse through the latest edition of Design Week that lay on the shelf in the union shop, I came across this article about the new packaging of the Frijj milkshakes. The company Design Activity were given the project about three months ago to redesign the packaging for Dairy Crest's milkshake Frijj. The brief was to adjust the colourways across the range of milkshakes to reflect the natural make-up of the product.
According to the creative director Pat Starke, the packaging is now easier to recycle, with a zipper device at the back to peel off the wrap. The typography on the packaging has also been altered to give it more character. It seems now that many companies are becoming more and more aware of the current environmental issues of this day and age. Ultimately, like with most products on the shelf, it is the packaging that accounts for a lot of the waste, that pollutes the environment we live in today.
I definitely take my hat off to the company Design Activity for this one.........coming up with such an idea that is not only easier to recycle but also reflects the character of the milkshake itself. I look forward to seeing it on the shelf, despite having never actually tried a Frijj milkshake before. Having read about the new packaging though, it certainly makes me want to try it, if not just for the packaging, then to definitely take the taste test.
I love the idea of the zipper device on the back to peel off the wrapping! Will be looking out for this in the shops! x
ReplyDeleteI tried it out and it was easier to dispose of and also much better for the recycling because they were two different plastics, the bottle and the zipper wrapped around it.
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