The Apple Field Guide

I found this piece of information graphics on www.styleandflow.com In terms of the layout and choice of typeface, the piece is very clear and legible, making it pleasing to the eye. Each of the 4 examples of where you could be using your apple product are separated with a dotted line, such as The Office and The Home on the first page of information. The style looks very much like a notepad or checklist. The information being presented is very much about the designer’s opinion on the 3 apple products: the macbook; the iphone and the ipad. I think that the spacing between the information being presented is also very consistent. You can particularly see this where the text, which is all aligned centrally, is underneath the dotted line.

The pictograms that represent each of the scenarios for the 3 apple products show consistency within their design. The colour use, black and white, maintains simplicity and ease of understanding for the audience, despite the fact that some of the information seems they are more for humour rather than actual fact. An example being in The Great Outdoors, where the macbook would not be good due to the startup sound meaning bear for ‘bring it’?!

The strokes of line used within the pictograms also shows thought in the design, where the main body of the pictograms are thicker in stroke and thinner where more detail is required. The use of the colours to distinguish between the ticks and crosses adds to the understanding because generally the colour green indicates something positive like go or good and the colour red indicates something negative like stop or bad.