Pictogram Development

Here are a few examples of the particular subjects I was designing pictograms for, including mathematics, history and chemistry. For each one I started off with the basic structure and shape of the designs using the colours black and white, as it was important that the symbols communicated the subject to the audience in the simplest of colour use. I then continued by introducing a colour to each of the subjects, in order to bring the element of distinction to each of the subjects. For the audience to recognise that each subject is represented by a different colour would bring about that distinction between each subject. However, the design of the symbols themselves with both curved as well as straight lines also introduced consistency to the set of subjects, which are all part of the University of Leeds.

From the ideas that I came up with, I found that the ones which stood out the most were the plain black background with the white symbol (no lines separating the symbol and background). This simple white on black or white on a specific colour worked well in terms of standing out and communicating each subject effectively to the audience. I then when on to further develop the pictograms in this style in both black and white as well as white with a specific colour representing each subject.