The Times iPad Graphics

Applied Works, the London based studio have created some interactive graphics to support The Times’ iPad edition launched this year. Here is a video showing the applications in action on the screen of an iPad. As you can see from the video the fact that they are interactive certainly engages with its users, the audience of The Times readers. From the examples shown, they have produced a World Cup fixture tracker, allowing viewers to find out all kinds of information about the individual matches as well as player profiles and much more. As well as that there is an information graphic depicting the North/South health divide that exists in England, one that shows the huge growth of UK national debt since 2000 and a 70th anniversary Battle of Britain timeline.

Each of the graphics has been cleverly designed to reach specific target audiences and the unique styles for each infographic can be clearly seen. I think it is particularly interesting in the way that the final example on the video of the timeline enables the reader to play the text so that somebody is reading it for you. This is a very innovative way of informing people of news as well as being interactive.

The use of colour in each example has been chosen to distinguish between various facts. An example being in the Wall of Debt, where the red coloured bricks represent the national debt, the deficit is shown by the blue coloured bricks and the green coloured bricks show the cuts. The information being depicted here is clear and easy to understand through the layout and use of colour. The interactivity engages the audience much more than a simple infographic because it allows them to play around and see for themselves how the Wall of Debt will change over the coming.

The Times: iPad infographics by Applied Works from Applied Works on Vimeo.