Identity Management - University of Leeds

Having looked online at the Identity Management of the University of Leeds I found many different factors that designers must consider when creating any sort of promotional or advertising work for the university.

For example when selecting images the idea of trying to project important messages about the university is key. “Proud of it’s history and tradition; committed to excellence in all aspects of its work; modern and future focused; inspiring; professional and customer focused” name but a few of the messages the university want to convey about itself. This is something I will need to consider when creating the pictograms for the brief I have chosen.

http://www.leeds.ac.uk/identitymanagement/styles/index.htm>



As well as that, the foreword on the website showing the identity management of the university written by the Vice Chancellor Michael JP Arthur mentions the key principle of consistency in the design of work promoting the university. The Vice Chancellor says, “We are a diverse community of schools, departments, services, centres and institutes, but we are one university, and it is essential we appear this way…to give greater cohesion, consistency and professionalism to out appearance anf presentations.” Again, is definitely something I shall need to consider and implement in the pictograms I design.

http://www.leeds.ac.uk/identitymanagement/foreword.htm>